In 2024, we teamed up with Cyril Lancelin to create Pyramid R5, a bold, futuristic installation for the launch of the new electric Renault 5 at the Geneva Motor Show. It was where art met innovation, and the spirit of Renault’s past collided beautifully with its electric future.

Standing tall and glowing with energy, Pyramid R5 reimagined Lancelin’s signature geometric world through the lens of automotive design. The structure fused the clean lines of a pyramid with playful nods to the Renault 5’s iconic form, creating a visual bridge between nostalgia and progress. It wasn’t just a sculpture — it was a symbol of reinvention.

Visitors could walk through, around, and inside the piece, surrounded by light, color, and form — a physical expression of Renault’s transformation toward sustainability and modern design. Every angle felt alive, dynamic, and in sync with the car it celebrated.

The result? A moment that turned a car launch into a multisensory art experience — vibrant, visionary, and impossible to forget.